When asked where he would live outside the US, Steves instantly said, "I'd live in Norway." Rick Steves has been guiding travelers in Europe since 1980, with a strong focus on Norway due to his Scandinavian heritage and admiration for its social sensibilities.
His initial reluctant visit at age 14 sparked a love for the country's culture and stunning scenery. Steves, drawn by his family history, has returned to Norway frequently, considering it a captivating destination for its natural beauty and prosperity.
Norway's iconic fjords, formed by ancient ice, are a major draw for travelers, accessible by various means including cruises.
Despite the allure of Norway, Rick Steves acknowledges he would miss the dynamic business culture found in the US if he were to relocate permanently to Scandinavia.
Authoritative Guidebooks: Steves has authored and co-authored over 50 guidebooks, which are widely regarded for their detailed information, practical advice, and cultural insights. These guidebooks are invaluable resources for travelers planning trips to Europe.
Educational Approach: Rick Steves emphasizes cultural immersion, local experiences, and responsible travel practices in his work. He encourages travelers to engage with local communities, understand historical contexts, and appreciate diverse cultures.
Tour Operator: Rick Steves' Europe also operates a tour company that offers guided tours across Europe. These tours are designed to provide travelers with enriching experiences, insider knowledge, and logistical support.